Tokyo Kawaii in the world special

Tokyo Kawaii in the world special
2/Oct/2008 on air

Tokyo Kawaii TV reporters went out of Japan to see how kawaii taste from Tokyo has been loved and developped in each country.

In 2007 we had 8,350,000 foreign tourists in Japan. Their purpose of visiting Japan is mostly shopping, then comes sightseeing its cultural & historical things, and finally Onsen & relax. 1 out of 10 tourists come to Shibuya & Harajuku, Tokyo.

Shibuya 109 (called “Ichimarukyu” in Japanese) is one of the most well-known shopping centres to foreign tourists (let alone, it’s famous among young Japanese girls). Takeshita-street in Harajuku is also popular.

Ribal Hosn & Lauren Pegoli, stylists from Australia for example, purchase as many as 200 pieces of clothes which weighs as much as 100kg and costs about 800,000yen (about US$8000) at a time during their stay in this area. They’re planning to use all these clothes for their work. They know where they can get what they want. Urahara, meaning back streets of Harajuku is well-known for nice vintage fashion stores which even attracts Japanese stylists.

Looking into how kawaii culture is supported by local young girls in Beijing, China especially focusing on Xidan area, we can see Decoden is also popular. Nail salons study Japanese nail magazines and serve kawaii nail decorations, because Xidan is known as “Shibuya in Beijing”. I’m very much interested to hear that!

There is a hair salon of all Japanese staff. WHY? Because they know how to make cutting-edge kawaii Japanese hair style much better than Chinese hair stylists. The price is from 450yuan, almost 4 times as much as average local salons. Nevetheless, the salon attracts Chinese girls in their 20’s and it has over 7000 customers. This reflects the trend that Japanese hair style or Japanese “kawaii” is wanted. Chinese hair stylists even get apprenticed to skilled Japanese hair stylists to learn “kawaii hair style as in Japanese way”.

In Berlin, Germany here’s a Japanese woman named Ms. Kimura who spread deco culture, like decoden, for the first time in Germany. Her style is cool deco, and she owns her company that serves custom-made decoration. She receives purchase orders from some middle east countries or even from royal families, too.
As in the show, even BMW asks her for custom decorations to their products. She says she’s expanding her business to Thailand next year.

Back to Shibuya, Tokyo again.
What’s Gyaru?
Gyaru is getting globalized? A French photographer says, “Japanese fashion is so awesome!” and he is browsing around shoppers in Shibuya 109 to check out Gyaru fashion in Tokyo!

A German girl wanted to be Gyaru and studied Japanese language (Gyaru way of speaking) all by herself until she finally came to Japan to work after she graduated from jr. high school. She says she reads magazines like “egg” and acts like a Gyaru, but she seems to be down-to-earth for her age.

Then going to Causeway bay in Hong Kong, they found a fashion building named “Laforet” that reminds us of the famous Laforet Harajuku but in fact, these two are not related each other at all.
The Laforet in Causeway bay opened 2006 with about 60 fashion shops most of which sell kawaii clothes bought in Shibuya & Harajuku and they are very popular among young Hong Konger.

In China, there’s a TV show named “Pretty Woman” just like Tokyo Kawaii TV in Japan.

It seems that kawaii culture is not only supported in Japan but is also supported by Asians, or even some Western people are also paying attention to. These days Harajuku is the best place in the world to anyone who wanna dress like whatever he or she likes, totally free from what other people would see that.

A French woman in the interview confesses that she is a professional grade school teacher in France, but she comes to Harajuku to dress like Candy. This sounds so cool! She enjoys herself in several ways in her life. Candy Candy is a very famous good anime in Japan and is also so popular especially in France.

Kirin’s opinion:
BTW, writing this reminds me of my childhood with watching the anime, “Candy Candy” and let me quote the sweet Candy song from Youtube here.

Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.

***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.


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