kawaii footwear fashion

Kawaii footwear fashion
4/Jun/2008 on air

It’s not easy for fashion brands including shoemakers to survive in Shibuya, Tokyo.  It’s considered very important to put a new idea into the market faster than anyone else.  

It is a key to suceess in fashion industry in Japan to present something kawaii that is superior to any other brands as quickly as possible in Shibuya .  In fact young girls in Shibuya are so fashionable.  They really enjoy what they are wearing.

Who is behind this success?  It’s Chinese people working in China for Japanese apparel makers.
Japanese fashion gets in vogue or out of it very quickly, like whirling, and Chinese factories are also trying hard to catch up with it. 

Legwear cannot be forgotten when we think of footwear. 

Japanese legwear indeed is so kawaii and Tabio for example has extended its branch store in the U.K. They have 6 stores in London.

For late 20’s to over 30-year-old working women, fully hand made shoes are popular as ageless kawaii. (Meaning grown-up ladies will never give up with being kawaii.  There are things designed for those adult which have a little different taste from those designed for young girls.  They can afford it and will be willing to pay extra money in exchange for being kawaii. ) 

British stylist also loves this store.

Beni-chan designed and made her own shoes. They are cute!

Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.

***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.


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