Harajuku Fashion Show in Singapore

17 Oct

It’s a guest post from Ken at Jmarket.

===Guest post starts from here===
On October 7th, a fashion show featuring 14 of the trendiest street fashion labels from Harajuku, Tokyo was held in a department store on the famous orchard road in Singapore. It was conducted as part of Cool Japan Month planned by Japanese Ministry of Economy, Trade and Industry to stimulate sales promotion for Japanese fashion and pop culture in Asian region.


Disclaimer: the source of the picture is from TANGS.

Through this event Japanese government is aiming to establish a base in Singapore to provide supports for young Japanese designers and small to mid-size retailers in Japan to advance into a global market. Referring to the success of Japanese fashion label, satisfaction guaranteed, Singapore seems like the most ideal place to promote Japanese fashion in Asia.

From Gwen Stefani’s Harajuku Girls to a pop idol from Harajuku, Kyary Pamyu Pamyu, Harajuku culture is not new to the world. However, it seems that the whole fashion scene is still considered as the strange sub-culture from Japan (at least in my opinion. Correct me if I’m wrong :D).
For Harajuku fashion being one of the most unique and eccentric styles of street fashion in the world, it is not certain whether people outside Japan would appreciate the style as part of their everyday attire.

Well, at least watching the video footage of the fashion show filled with spectators makes me feel that Singapore consumers have much interest in Harajuku fashion. I’m very curious of how successful Cool Japan Month will be.
If you are curious about what Harajuku styles are, Fashionsnap.com is a good place to start. Would you consider them as your everyday attire, or they are too weird for outside Harajuku?
===This post was contributed by Ken===

Kirin’s opinion:
Thank you Ken! Wow, how interesting to see Singapore did this. I like such project and I think it’s a good attempt for the Japanese designers and companies to broaden their mind to international market. 🙂 Harajuku fashion is unique and free. But even in Japan, it’s possible people can dress like that because it’s Harajuku. If you think Japanese are dressed like that everywhere, that’s not true.

Just in case you are not familiar with Kyary Pamyu Pamyu, she is a famous model to Harajuku fashion magazines such as KERA and Zipper. She’s also made a major debut as a singer.

She also produced Harajuku-kei false lashes “EYEMAZING“.

**In case you are interested in contributing to TKE by writing a guest post, please contact Kirin. Thanks!**

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4 Responses to “Harajuku Fashion Show in Singapore”

  1. Apple October 18, 2011 at 3:20 pm #

    I went and I bought something from Tangs~ They had the brand Wego! I was sooo happy! :D:D:D

    • kirin October 19, 2011 at 12:57 pm #

      Ohh!! Wego in Singapore?! @w@

  2. Apple October 20, 2011 at 12:50 am #

    Yea! But it is only for this Harajuku fair thing…Until next year! I was so happy when I saw Wego and I bought 2 dresses…hahaha!

    • kirin October 22, 2011 at 3:19 am #

      Good for you! ^ ^
      Maybe you can buy more when you visit Tokyo next time. :p

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