Malaysian Gyaru Blogger

6 Jun

Malaysian Gyaru Blogger
28/MAY/2011 on air

Beautiful foreign gyaru from the U.S…Sara Mari
Sexy gyaru shop owner from Vietnam…Hoang Viet Nga
Successful gyaru blogger from Singapore…Xiaxue

Successful gyaru blogger who spread Japanese false lashes in Malaysia…Cheesie
She introduced Japanese false lashes in her blog around 2 years ago, which brought false lashes fad in Asia.

Koji is a 84-year-old false lashes brand in Japan. Their false lashes “Dolly Wink” collaborated with Tsubasa Masuwaka a few years ago have been selling so well as to expand their sales to China, North America and even to Middle East! Above all, Malaysia is the top sales market, thanks to Cheesie’s blog.

Lie and Maiko, after seeing Xiaxue, moved from Singapore to KL, Malaysia to see Cheesie. They found bling-bling deco goods, sweets accessories, Shibuya-kei style and Japanese fashion magazines in Malaysia. They also found Uniqlo in Malaysia that has the same clothing and at the same price as in Japan. Who will buy Uniqlo Heattech under such hot climate? Some customers from abroad get it as a souvenir and wear it back home. Lie realized a difference of displaying clothes. In Japan, we normally do not cover the head of dummy with hood. Maybe they cover the head so that should look familiar to the Muslim? They then encountered Mr. Mahathir bin Mohamad, the 4th prime minister of Malaysia’s.

Cheesie and her friend Audrey look like Japanese gyaru. When Lie and Maiko visit a local drug store, they found the Dolly Wink false lashes and learned they are most popular among Malaysian girls. Cheesie drove them to her apartment by her own car. She bought the new 2-bedroom apartment 2 years ago with a 30-year loan. She started her business 2 years ago, which is to introduce Japanese fashion online. The false lashes are given by her sponsors. She used to be a fashion model. Modeling herself on her blog, over 8000 page views per day. Her monthly ad revenue is about 280,000yen, which is considered to be triple times more than an average Malaysian income!

Cheesie got to like gyaru fashion while she studied in Japan a few years ago. They gathered Malaysian girls who want to be a gyaru. They’re going to make a gyaru circle in Malaysia. They had a gyaru meets at a twin tower in KL.

Maiko gives gyaru makeup. Make eyebrows closer to eyes to make a gyaru-look face. She uses double-fold eyelids tape that she brought from Japan. Malaysian girls are so enthusiastic about the cosmetics Maiko carries. Look at her magic 40 minutes later! The first gyaru meets in Malaysia was very successful. More girls who want to be a gyaru joined the circle. Later, they continue the gyaru circle as “Foruchizu” on Facebook with Cheesie as a representative, Lie and Maiko as advisers.

Kirin’s opinion:
Cheesie and Audrey speak good Japanese and they are kawaii! How interesting Japanese fashion or culture is so much loved by the people in Malaysia. 🙂

Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.

***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.


12 Responses to “Malaysian Gyaru Blogger”

  1. laura June 7, 2011 at 1:08 am #

    I am going to admit my frivolities! I love love love Xiaxue and Cheesie. I love their takes on gyaru fashion/style!

    • kirin June 7, 2011 at 1:00 pm #

      I think they are doing a good job and young girls are naturally attracted by them. ^ ^
      Especially if you like Gyaru fashion or makeup, it must be fun to follow them.

  2. maneki neko June 7, 2011 at 7:45 am #

    OMG!!! What a great episode!!! Everyone was so cute and I love those Malaysian gal!! Thanks for bringing us another translated ep of Tokyo Kawaii TV, Kirin!!

  3. Rene June 8, 2011 at 2:37 am #

    Thanks for the great episode! Haha I don't think Uniqlo here covers the head of the mannequin with the hood to relate to Muslim but Malaysians think that wearing a hoodie looks kinda cool. I think it's a trend among youths.
    Normally, we won't buy the heat tech products but it is actually a popular choice among travelers who is about to visit a cold country.

    • kirin June 8, 2011 at 9:41 am #

      Hi Rene,
      Thank you for explaining why the mannequin wears the hood. So that has nothing to do with the Muslim. XD

  4. ninoue8 June 8, 2011 at 1:50 pm #

    Hi! its been a while i didn't read ur blog. I did open ur post when my Pulse apps updated me with ur new posts. But i didn't read 'em thoroughly because of time constraint. However, when i read the title of this post im so excited and definitely gonna watch this!! Never knew gyaru fashion has come to Malaysia. haha. mybe i just didn't notice it lol =)

    • kirin June 9, 2011 at 8:05 am #

      Thank you for reading TKE blog.
      It seems like Gyaru fashion goes everywhere. It's getting so popular inside and outside Japan! ^ ^

  5. Yasi June 12, 2011 at 4:11 am #

    I want to get some of that eye magic make up for my mother I'm sure she will love it!

  6. TokyoChel June 13, 2011 at 6:29 pm #

    Thank you so much for translating and sharing another great Tokyo Kawaii TV episode Kirin! I love it!

  7. Ilaria June 20, 2011 at 1:05 pm #

    OMG!!! Gerolamo!!! did you watch that episode?

    • kirin June 21, 2011 at 12:38 pm #

      Yes I did, but that one was not so interesting. I mean, the episode was mixed-up with several different short stories and I got bored while I was watching it. 😦

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