Kawaii phenomenon in the world

12 May

Kawaii phenomenon in the world
18/DEC/2010

Tokyo Kawaii TV has scooped international celebs and stars who enjoy incognito shopping at Shibuya 109. Orianthi bought the costume for her live stage. Karl Wolf copied the coordination of the sales assistant. Nicole Scherzinger was so excited and spent as much as 230,000 yen in an hour.

Harajuku is another big spot celebs love to visit. It was Cyndi Lauper or Delta Goodrem, a singer from Australia that had an incognito shopping there. In Urahara there was Che’Nelle who searched sneakers only available in Harajuku.

More and more international celebs love kawaii from Tokyo. Tokyo Kawaii TV has interviewed international kawaii culture so far. In 2010, Gyaru culture became popular in China. The members of a gyaru group from Shanghai have overloaded hair and nails, wear false lashes and circle lenses, and they look like Japanese gyaru. They learn Japanese in university but they’ve never visited Japan yet. At one of the gyaru members apartments, the parents seem to be unhappy with their daughter’s appearances. “That outfit is not suitable for a student. That makeup is unnatural.” They complain. But the daughter says, “Japanese gyaru are confident and powerful”. She buys clothes from Japan through online shopping sites, and she wants to be like one of Japanese Agejo models. (Agejo is like a woman you can find in a magazine “Koakuma Ageha” It’s sort of gorgeous gyaru look.)

In Spain, a parapara gyaru circle is active.
In Russia, Kawaii TV Russia broadcasts Japanese anime and Tokyo Kawaii TV.
In Australia, Tokyo Kawaii TV collaborated with one of the most famous TV program
In Thailand, high school girls love to wear Japanese high school uniforms. In Korea, high school girls like to arrange their school uniforms, getting ideas from J-dramas.
In France, Japan-inspired visual-kei band is getting popular.
A Swedish girl wants to be a Japanese gyaru.
In Vietnam, Tokyo Kawaii TV is available now.

TV staff from Vietnam checked out fairy-kei fashion shop at maniaQ, Gothloli items at BODYLINE, girly items at LIPHIP and Kitson, Guild Prime, Marion Crepe or Purikura in Harajuku.

Also they checked out Japanese anime and manga at Mandarake, famous anime characters’ costumes at
COSPATIO, and maid cafe at @home cafe in Akiba.

In Ikebukuro they checked out department stores and depachika.
In Kappabashi, they checked out imitation food samples at Maizuru.

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Kirin’s opinion:
If you have watched old episodes, this one maybe boring because it mostly summarizes them. Speaking of imitation food samples in Kappabashi, I found it so interesting foreign tourists love them so much. Imitation food samples are something special to you? Well I guess so. Such things don’t even exist in most of other countries, which is why foreigners buy them as souvenirs. But they are not cheap. They are rather expensive because it requires much labor and effort to make them.

Kappabashi imitation food samples.

How to make imitation food samples.

=====

Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.

***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.

4 Responses to “Kawaii phenomenon in the world”

  1. natalia May 14, 2011 at 11:07 pm #

    I loved this episode even though its a mix of old episodes, I also liked the how to make imitation food…it looks like magic! I want to do that!:D

    • kirin May 15, 2011 at 11:07 am #

      Seems like they hold something like a trial lesson in Kappabashi. ^ ^;

  2. lluvia May 16, 2011 at 3:18 pm #

    When japanese magazines, TV or press started to pay more atention to foreign events based in japanese mass culture and their fans, we didn't believe it ^^ Out there are a lot of people who can follow your cultures as something fashionable in a superficial way. But there are other fans that can understand, love and live it in a deepest way, and make great creations 🙂

    • kirin May 17, 2011 at 1:54 am #

      It's only little by little but even a word kawaii is spoken by foreign people gradually. When I started up this blog, Google asked me "Do you mean Hawaii?" whenever I searched the word "kawaii". But now you see this no more! ^ ^

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