Tokyo Kawaii TV in Vietnam
6/NOV/2010 on air
Following Shanghai, Hong Kong and Thailand, Tokyo Kawaii TV is to be broadcasted in Vietnam! HTV3 is a state-run TV channel in Vietnam that mostly deals with Japanese anime and programs dedicated for young people. They liked Tokyo Kawaii TV.
Street snap from the streets in Hanoi. There is a mini Harajuku? They found a store named Harajuku and even the one named Onii-kei. (They misspells it.)
The store named Tokyo sells the stuff the owner purchased in Tokyo.
A shirt for 50,000-70,000yen, a pair of shoes or a watch for 70,000-300,000yen…most of them are actually European brands and they are quite expensive. The owner can speak Japanese because he had lived in Japan for 6 years. “All the things in this store are from Tokyo. I want to make this store luxurious as if it were in Tokyo.” Their main customers are the people called “New Rich”. One of them can even pay 15 million yen (equivalent of VND) by cash when he shops there. The sales of the store surged by 3 times this year. That’s why the owner seems so happy.
There is a Shibuya Gyaru-kei shop where the customers can read Japanese gyaru fashion magazines. The owner of the shop is as well as a producer of the shop who had stayed in Japan for 6 years and experienced a sales assistant at Shibuya 109. She mastered Gyaru fashion in Japan and then established her brand for the Vietnamese 5 years ago when she came back home. She knew Vietnamese girls would love Gyaru fashion. She already opened another shop a month ago. She is a pioneer of gyaru fashion in Vietnam.
What about making-over Vietnamese boy and girl? Tokyo Kawaii TV searched the candidates at Vietnam Festival in Tokyo where many of the Vietnamese living in Japan gather. What taste of fashion do they like? Hime-kei, Cosplay, Onii-kei. Gyaru-kei, Lolita fashion or Urahara-kei?
Lolita is the most popular style for Vietnamese people to feel like trying, followed by Gyaru-kei and then Onii-kei. A Japanese Onii-kei model Ryo-kun makes over a Vietnamese boy to an Onii-kei boy. Yunkoro makes over a Vietnamese girl to a Gyaru. Misako, the queen of Lolita, makes over a Vietnamese model to a Lolita. “Tokyo Kawaii TV is a wonderful TV program that broadcasts what’s up now among young Japanese people. We believe it will make a difference to the young Vietnamese definitely!” says the representative of HTV3 from Vietnam who joined the contest to see how they are going to change.
“Young Vietnamese people are interested in fashion but they are hungry for up-to-date information. They want to dress like Harajuku style or Shibuya style because they know Tokyo is a center of fashion!” say the TV director and the producer from Vietnam who also joined the contest as a judge.
Yunkoro’s gyaru team visited Shibuya 109 and checked out some fake fur items and boots.
They then went to the hair salon that Yunkoro frequents to buy a wig.
Yunkoro by herself gave the girl a Gyaru makeup with gold colored eyebrow mascara and circle lenses.
Misako’s lolita team visited Shinjuku Marui One.
Baby The Stars Shine Bright
Ryo-kun’s Onii-kei team checked out some Onii-kei brands.
Approx. 10,000 people gathered at the Cosplay Festa held in Hanoi. Cosplayers have to make their costume by themselves since there are no cosplay costume shops in Vietnam yet. However there is a woman who is considered the best cosplay costume maker in Hanoi, who takes orders from cosplayer one after another. She makes 5 costumes per month, and her income is 10,000yen. Considering it’s 4,000yen in average that public service workers earn monthly, her income is quite good.
The winner of the contest is authorized to appear on the channel HTV3.
It will take an hour to dress in Lolita from top to bottom.
300,000yen was spent for the Onii-kei coordination!
Gyaru-kei was the best of all. It was the best make-over!
I personally liked the lolita girl more than gyaru. How about you?
How interesting Japanese fashion is becoming popular in Vietnam!
Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.
***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.