International Gyaru and Gyaruo in Tokyo

24 Mar

International Gyaru and Gyaruo in Tokyo
26/FEB/2011 on air

Sara Mari is a beautiful American gyaru who frequently visit Tokyo. While she is in Japan, she stays over her Japanese friend’s house. She established a Gyaru-friends network on Facebook and there are nearly 700 members. At the 7th visit to Tokyo, she organized international Gyaru Meets at Shibuya with those who love Shibuya inspired fashion in the world.

It was 3 years ago that Sara Mari succeeded in losing 50kg. She had wanted to dress herself with Japanese kawaii clothing. It was inevitable for her to change her body shape by losing weight.

In 2010, 8.6 millions of foreigners visited Japan including beautiful foreign gyaru. Jennie from France and Alex from Russia challenge to makeover a Japanese girl and a boy for a gyaru and a gyaruo.

Jennie became a sales assistant of one of the shops at Shibuya 109 4 months ago. She came to Japan to study design after she graduated from high school in France. Her life in Tokyo is happy because she is engaged in what she loves: fashion and manga. When she was 14, she was interested in Japanese gyaru fashion thanks to Japanese fashion magazines she was reading. But her family was against her because gyaru fashion is considered dangerous in France. She convinced her parents and came to Japan. Her family send her 65,000yen monthly but it all goes to payment for her rent. She makes living from part-time job. Her dream is to become a model

Alex is a junior at a university in Tokyo. He came Japan 3 years ago. His dream is to build Shibuya 109 overseas, but for now he wants to get a job at fashion business industry. However, he gives up dressing as Gyaruo during his job hunting. He knows Japanese society. “I think Japanese society doesn’t like people who look outstanding. I personally believe I’d better not look outstanding while I am hunting jobs.”

Jennie and Alex searched a girl who wants to be a gyaru and a boy who wants to be a gyaruo. Alex found Yamada-kun. They went to Shibuya 109 and bought some wild taste of clothing and accessory. They also visited the hair salon that Alex frequents. KAZU-san is a charismatic hairstylist among Gyaruo.

Jennie and Kana-chan bought tights and clothes but their opinion conflicted. Kana-chan didn’t want white but Jennie insisted it should work out. Jennie’s friend helped makeup.

Lately Chinese tourists visit high-class brands districts such as Ginza. A woman for example spent 150,000yen for bags, 250,000yen for cosmetics. Men like to purchase luxurious watches. In 2010, visitors from China to Japan were recorded 1.4 million people. Especially young Chinese women like reasonable fashion in Shibuya. Some college students come in sales period. Reflecting such trends, Cecil McBee for example, placed a Chinese sales assistant at their Shibuya 109 shop. This contributed to boosting their sales. However, hiring a Chinese employee is not always the same Japanese one. Some Chinese candidates do not appear in the interview without notice.

Sara Mari organized Gyaru Meets starting at Shibuya 109. 15 Gyaru from 8 countries gathered. They went shopping, purikura, and karaoke together. They promised to meet up again this summer.

How does the make over turn out? Did the boy become a Gyaruo? Did the girl become a Gyaru? Kana-chan seems swollen in spite of Jennie’s effort. Alex did a good job to makeover from an innocent-look boy to Gyaruo.

Kirin’s opinion
Great job, Sara Mari!
It’s nice to see some people I know on TV.
If there’s anyone who is interested in studying or working in Japan, why don’t you contact Jennie or Alex? (I searched Alex’s blog but not found.)

Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.

***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.


31 Responses to “International Gyaru and Gyaruo in Tokyo”

  1. StephanieMvl March 24, 2011 at 11:42 am #

    Really cool that they are so young and living the dream of being in Japan 🙂

    • kirin March 25, 2011 at 12:05 am #

      It's nice to see how foreign people also enjoy Shibuya fashion. 🙂

  2. Jaenyi March 24, 2011 at 3:12 pm #

    i`m not sale assistant >,< i`m a regular seller at 109 (社員)
    my parents wasn`t against my style or anything, it was just dangerous because of the people who didn`t have open minded and always fight against "different" people

    • kirin March 25, 2011 at 12:03 am #

      The sales assistant I meant is hanbaiin (販売員) and so it doesn't mean if it's regular seller or part-time or temp staff.
      The TV said your parents were against, so they might tell us wrong information…
      Anyhow congrats for appearing on TV!

    • Jiji March 25, 2011 at 4:15 pm #

      XD you made that poor girl look even more chubby

      • kirin March 26, 2011 at 11:42 pm #

        This case was not successful but I think it's a great thing she can work at 109, which means she has good skills and tastes.

  3. Kimberly Ly March 25, 2011 at 2:44 am #

    waahhh do u kno the music played on 2:15??

    • kirin March 25, 2011 at 8:33 am #

      Please read the very last part of the post. There is a link so you can help yourself with the information that this episode was on air 26 Feb. 2011. Thank you.

  4. Fran March 26, 2011 at 10:11 am #

    that was an interesting video! but omge…Jennie made her ‘model’ look double her size, it’s no surprise she lost…white definitely is not a very slimming color! D:

    • kirin March 26, 2011 at 11:44 pm #

      White is difficult, and I think the girl knew that white would make her look bigger and that's why she said she didn't want white from the beginning.

  5. Mayuka March 26, 2011 at 5:05 pm #

    Haha, I know the Dutch girl with the blond hair 🙂 We go to the same university and follow the same course. 自分はショートなので彼女の髪型が羨ましいです(*´ï½ªï½€*)

    • kirin March 26, 2011 at 11:46 pm #

      What if you tried wig or extension? ^_^ 私もショートだから気持ちは分かるよ!

  6. Sara Mari March 26, 2011 at 7:54 pm #

    Thank you so much for your kind comment Kirin, that was really one of the most nerve-racking things in my life TT haha! Jenny – yes they said some wrong info about me too, they try to make the stories more dramatic haha!

    Kirin! I hope we can meet the next time I'm in Tokyo, I'm really sorry I couldn't respond to you properly last time TT

    • kirin March 26, 2011 at 11:58 pm #

      You did a GREAT JOB!! How successful the event was!
      I see, they try to make the stories more dramatic. But you must have felt uncomfortable waiting in front of 109 with the Me2 sign while being filmed. ^ ^;;

      It's OK, you must be very busy then. Hope to have a chance to see you next time!

  7. meeker beeker March 26, 2011 at 10:54 pm #

    Eek. Idk. Is it bad that I don't think it doesn't look right on a lot of the caucasian girls? I am caucasian and love to make bows and cute things but rarely wear them because I don't think I could pull it off…; ;

    • kirin March 27, 2011 at 12:00 am #

      Are you speaking of wearing gyaru fashion or gyaru makeup or what?
      Sorry I was not sure what you were talking about…

      • meeker beeker March 27, 2011 at 5:24 am #

        The make up and fashion.

      • kirin March 27, 2011 at 12:40 pm #

        Oh thank you for replying, but I think Gyaru makeup and fashion look good on caucasian girls. Basically most of young Japanese girls yearn for western look and so Gyaru makeup or fashion is a good way for us to look like western girls. That's why when western girls (especially caucasians) wear them, they look good naturally. This is how I think. But it doesn't mean I dress like Gyaru myself. In Japan Gyaru fashion is only for late-teen to early 20's. ^ ^;

      • meeker beeker March 27, 2011 at 9:56 pm #

        OOOH okay I think I get it now! I find it interesting that they yearn for a caucasian look because to me it looks like it's own beautiful style 😀
        Maybe I shall try a gyaru style every once in a while since I'm still young 😀

      • Sara Mari March 27, 2011 at 4:39 pm #

        Ethnicity has no meaning in fashion, anyone should enjoy dressing how they want. You should wear your bows and cute things, I'm sure they will suit you.

  8. Kaoru March 27, 2011 at 7:31 am #


    thanks for the video!!! it is very interesting to see how many different cultures actually liked gyaru!!!

    gyaru are sooo pretty…hope i can be one too…but how long will it take the whole process (from make-up to dressing) take??


    • kirin March 27, 2011 at 12:43 pm #

      Haha, then you can visit Sara Mari's blog or her gyaru friends' blogs to learn that. I'm too old for a gyaru and I have no intention to spend enough time for grooming myself, taking care of circle lenses, and etc. ^ ^;

    • Sara Mari March 27, 2011 at 4:38 pm #

      It really depends on your style I think, some styles of gyaru are more complicated in regards to hair (of course you can get a wig/half wig and then it's quite quick XD) and makeup, others are more casual and adult. Dressing is the quickest part I think. But generally people say it take about 1 or 2 hours for the complete makeup, hair, dressing^^

  9. Emmy March 27, 2011 at 7:01 pm #

    how interesting! haha it was kind of amusing to hear a remix of "Hit The Road Jack" by Ray Charles.
    so is Jennie mixed? i thought people in Japan were very stereotypical, borderline racist, towards black people or ones of black descent?

    • kirin March 29, 2011 at 5:46 am #

      Long time ago, that might be possible. But now I see black kids between black father and Japanese mother. They seem to enjoy their school life just as other Japanese kids. They speak perfect Japanese.

      Especially Japan is such a small island with homogeneous people (Japanese), we are basically not used to foreigners. But that's not any more. Today there are many foreigners coming from various other countries.

  10. Mai March 29, 2011 at 3:20 am #

    ahahahah I'm the girl showing the bra xD I bought it at peach jhno and was fascinated that it had silicon pads XD i'm like a cup A so plase understand my exitement. Btw I always read your blog and in fact it helped me a lot when I made that trip, I visited places that you recomended ^^

    I appear at the beggining and in the middle with my lolita friend and a friend from argentina 🙂

    I'm starting a blog this week ^^ cheers!

    • kirin March 29, 2011 at 5:53 am #

      Congrats on appearing the TV, Mai.
      I see your excitement, because I can see the difference how bras are in western countries. Silicon pads or any kind of invention or function to make boobs bigger is a must in Japan! Now you know which size of PJ products you should purchase, you could browse PJ online catalogue and pay/ask someone like me who live in Japan to help purchase and send it to you. ^ ^

      • Mai March 30, 2011 at 2:42 am #

        Thanks you so much!!! I will take a look to the catalog and see if something suits me 🙂 I really loved peach jhons products ^^I will contact you more often :)!!

  11. Lena May 28, 2011 at 5:04 pm #

    where are the videos originally from? (hosted site)

    • kirin May 29, 2011 at 6:27 am #

      Someone from Japan.

  12. Eva October 6, 2012 at 2:57 pm #

    why can't I see the video?

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