International Gyaru and Gyaruo in Tokyo
26/FEB/2011 on air
Sara Mari is a beautiful American gyaru who frequently visit Tokyo. While she is in Japan, she stays over her Japanese friend’s house. She established a Gyaru-friends network on Facebook and there are nearly 700 members. At the 7th visit to Tokyo, she organized international Gyaru Meets at Shibuya with those who love Shibuya inspired fashion in the world.
It was 3 years ago that Sara Mari succeeded in losing 50kg. She had wanted to dress herself with Japanese kawaii clothing. It was inevitable for her to change her body shape by losing weight.
In 2010, 8.6 millions of foreigners visited Japan including beautiful foreign gyaru. Jennie from France and Alex from Russia challenge to makeover a Japanese girl and a boy for a gyaru and a gyaruo.
Jennie became a sales assistant of one of the shops at Shibuya 109 4 months ago. She came to Japan to study design after she graduated from high school in France. Her life in Tokyo is happy because she is engaged in what she loves: fashion and manga. When she was 14, she was interested in Japanese gyaru fashion thanks to Japanese fashion magazines she was reading. But her family was against her because gyaru fashion is considered dangerous in France. She convinced her parents and came to Japan. Her family send her 65,000yen monthly but it all goes to payment for her rent. She makes living from part-time job. Her dream is to become a model
Alex is a junior at a university in Tokyo. He came Japan 3 years ago. His dream is to build Shibuya 109 overseas, but for now he wants to get a job at fashion business industry. However, he gives up dressing as Gyaruo during his job hunting. He knows Japanese society. “I think Japanese society doesn’t like people who look outstanding. I personally believe I’d better not look outstanding while I am hunting jobs.”
Jennie and Alex searched a girl who wants to be a gyaru and a boy who wants to be a gyaruo. Alex found Yamada-kun. They went to Shibuya 109 and bought some wild taste of clothing and accessory. They also visited the hair salon that Alex frequents. KAZU-san is a charismatic hairstylist among Gyaruo.
Jennie and Kana-chan bought tights and clothes but their opinion conflicted. Kana-chan didn’t want white but Jennie insisted it should work out. Jennie’s friend helped makeup.
Lately Chinese tourists visit high-class brands districts such as Ginza. A woman for example spent 150,000yen for bags, 250,000yen for cosmetics. Men like to purchase luxurious watches. In 2010, visitors from China to Japan were recorded 1.4 million people. Especially young Chinese women like reasonable fashion in Shibuya. Some college students come in sales period. Reflecting such trends, Cecil McBee for example, placed a Chinese sales assistant at their Shibuya 109 shop. This contributed to boosting their sales. However, hiring a Chinese employee is not always the same Japanese one. Some Chinese candidates do not appear in the interview without notice.
Sara Mari organized Gyaru Meets starting at Shibuya 109. 15 Gyaru from 8 countries gathered. They went shopping, purikura, and karaoke together. They promised to meet up again this summer.
How does the make over turn out? Did the boy become a Gyaruo? Did the girl become a Gyaru? Kana-chan seems swollen in spite of Jennie’s effort. Alex did a good job to makeover from an innocent-look boy to Gyaruo.
Great job, Sara Mari!
It’s nice to see some people I know on TV.
If there’s anyone who is interested in studying or working in Japan, why don’t you contact Jennie or Alex? (I searched Alex’s blog but not found.)
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