Japanese Fashion Stylists
23/MAY/2010 on air
A couple being married for 10 years with 2 kids, used to be fashionable but not any longer, due to busy life from work and parenting. The wife wants to try professional business woman style, while the husband wants manly suit style. Kame-san, a beautiful woman, is the stylist who set a trend called “Moe-kaji boom” in 2007. Kame coordination is from mixture of sweet x cool tastes, such as feminine taste that is compatible with boyish taste, and is popular among working women in their 20’s and 30’s. Kame-san also published her book that discloses her private outfits and possessions, which has sold about 30,000 copies. Since then fashion stylists, who are supposed to play a background role, got a chance to appear in public and capture the audience in Japan. Kame-san has even started to design her bags and accessories!
Go-getter stylists profiles
Profile no.1: Nicola Formichetti
He is a fashion stylist to Lady Gaga. He created the styling of Uniqlo Heat-tech commercial in Japan. He did a great job to make the 1500yen T-shirt look like a mode. So far, undershirt has been regarded as “Baba-shirts” in Japan, with a bit of unsophisticated image. (Baba=old lady. Old ladies like to wear undershirt, which is why it’s called “Babashirts” in Japan. Of course nowadays young ladies like to wear it, too.) Nicola’s Heat-tech coodinated with jacket was whimsy and cool. It changed our notion. We learned such a basic item that everyone should have can be worn in that way.
Profile no.2: Masachika-san
Masachika-san is a personal stylist that anyone can ask for a help. One of her clients is an office worker in her 30’s. She is wondering how to cope with the outfits stored in her closet that she does not wear any longer. Masachika-san advises 3 printed blouses look all the same. 1 is enough. We should not need many pieces of clothes. It’s ideal to have small pieces of clothes in variety of coordinations.
Profile no.3: Yoshida-san
He opened a fashion styling salon for businessmen 3 years ago. He has about 1500 clients and most of them are middle-management executives and sales persons. Yamamoto-san, a medical consultant, is one of his clients. He was wondering how he can change his dull appearances and atmosphere. With 2-hour counseling, Yoshidasan advised Yamamoto-san that he has to be confident with his appearances, in order to feel settled all the time. He chose navy blue as a color of suit that gives the impression of intelligence. The shape of the suit and the color of shirt are also changed. Yoshida-san stresses that the service like this is necessary today.
How the 10-year-marriage couple changed with fashion stylist’s help? Morii-san helped the husband. He runs Konkatsu seminar to the men who look for a life partner for marriage. A small cute accessory such as rabbit pin brooch is effective to stimulate mother instinct of women, according to Morii-san.
Drerich is a rental dress shop that stores over 400 label dresses. Such is a place for ordinary people to ask professional opinions from the fashion stylists. Tsunashima-san is a full-time fashion stylist who works for Drerich. She coordinates from dress to bag and accessory and the price is 15000yen for 2 nights 3 days.
Takashimaya also offers styling service by attending on the customer for her shopping at any stores in Takashimaya department store.
Uchida-san counts on PSP game that suggests best coordination depending on weather and type of events; whether it’s date or friends’ meeting. She takes pictures of every single piece of clothing she has, using the exclusive camera for the PSP and enter the information into the PSP game soft. Then the game soft suggests best coordination and she just follows that.Who invented such an interesting game? The development of the game was by female workers who have had hard time choosing outfits to wear to the office every morning. We will tend to dress like the same way everyday and it’d be nice if the game soft can solve that problem.
KAI-kun has become popular thanks to Tokyo Kawaii TV. He received a job offer from a Japanese great actress Mari Natsuki for her accessory design.
It’s fun to choose outfits and which bag or shoes to be coordinated with them, but it’s also nice if we can seek professional opinions and advice for a fashion stylist at hand. Well, as for me I even enjoy chatting with sales assistants at shops and listen to their ideas. I sometimes ask them intentionally how I should coordinate a garment with other items or colors. I’ll be disappointed when the answer is lame or just too normal. Sometimes I ask which color looks better on me, but some sales assistants cannot answer questions like that properly.
BTW did you realize the place where the couple was drinking was Den Aquaroom that Apple and I visited in summer? ^_~
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