Women over 40

14 Sep

Around-40 Changes Fashion Rules

Take a look at street snap limited to over 30 years old, for example. 46-year-old house wife shares wardrobe with her 17-year-old daughter. NIRVANA in Roppongi is a disco where fashionable adults like to visit. Adults in 40s and 50s there do dress like 20s or 30s. There’s no wall of age when it comes to fashion.

A shopping tour to Shibuya 109, for the tourists in their 40s, accompanies a professional stylist who gives the tourists an advice how to dress cool with Gyaru taste of clothes. One of the tourists confessed, “I’ve wanted to come over to 109 but I was so embarrassed to think of how young girls see me.” The planner of this tour says, “When we turn 40, we cannot easily approach young people’s mecca. But everyone feels the same way, so why don’t we do it all together? Then we can forget about the embarrassment!”

Yamamoto-san, the Chief editor of story magazine is an advocator of ageless-kawaii such as “mote puyo“. “Kawaii for adults is not easy. It doesn’t merely mean to dress something kawaii. To make kawaii stand out, they have to have cool elements,” he says.

Yoshida-san is a working woman in financial industry. Her weekday style is career girl but she wonders how to dress weekends to attract men. While Terada-san is a 41-year-old mom whoes style has become dowdy, nevertheless she was stylish when she was young.

Matsushima-san is a stylist specialized in “arafor” (around 40) market. She even designs products for mail-order.

Sakuragi-san, who aims to be a forever Gyaru, is a Gyaru writer who has been reported Japanese Gyaru culture for the past 10 years. She heads for Shibuya for shopping 3 times a week. Her goukon (private party from a few men and women for the purpose of dating) experience is over 2000 times!

Matsushima-san will make over a career girl.
Sakuragi-san will do a mom.

Anti-aging making technology develops one after another.
Yokoyama-san, 53-year-old, held a make-up class in Tokyo. She judges from skeleton and muscle, which she names spider judge. With this, she knows which part of the face is quirked up. Her makeup is to tone distortion. She uses dark foundation to make the face look smaller.

Let’s take a look at how mama team is doing. They went to Shibuya 109 and chose an angled border that makes waist look thinner. The point is to choose smaller size intentionally. “Don’t choose clothes because they are easy fit. The silhouette is more important!” Sakuragi-san advised. She also recommended 8.5cm high heels with narrow toes because they make legs look skinnier. According to her, we have to give up being cold or hot or fatiguing if we want to be stylish. Black leggings and black heels make the legs long. We can stay young when you draw attentions from people by wearing high heels and cool stuff just like these.

How about career girl team? Color is needed for the top. Waist maybe covered by some clothes, if she feels not comfortable wearing less. Micro mini length is a bit too hard for Yoshida-san to go for.

Around 40 ages are also in the middle of deco fad. Decocaji by Sakamoto-san, 49-year-old stylist was the starter of the fad. Sakamoto-san uses studs and deco sheet to decorate a parka that only costed 2000yen. It’s so simple. First she opened holes on the pockets and put the studs. Then she hammered them. The deco sheet is only ironed.
That’s it, and 2000yen parka was transformed to something cool.

The both “arafor” women turned to look younger and stylish, thanks to Matsushima-san and Sakuragi-san!

Kirin’s opinion:
Gyaru clothes are relatively reasonable and kawaii. But I was thinking I was too old to get dressed with them. Now since I even looked OK with school uniform at my age (mid 30’s), I should definitely make use of some clothes from Gyaru brands to mix up with my taste! πŸ˜€ I’m encouraged to go to 109 (probably with younger friends) when I hear people in their 40s even go shop there. But I only like to mix something and I am not Gyaru myself. haha! ^ ^

I totally admire people in their 40s or 50s or 60s can dress like 20s or 30s because they keep good shape, right? I want to be a cheerful “oba~chan” (old lady like 70s in Japanese) who still looks young and loves to hang out with young people, as well as elder people. (I need flexibility to cope with both young and old people!) Hanging out with young people makes me feel as if I were as young as them, while I can learn a lot from old people’s wisdom and experience when I speak with them with respect. It’s so interesting to be friends with different age groups. This blog found me many friends in different ages and nationalities. I still have good reasons to continue this blog! πŸ™‚

Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.

***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.


21 Responses to “Women over 40”

  1. Julie H. September 14, 2010 at 11:34 am #

    This is great! It has always been hard to dress fashionably in the US unless one is junior sized or really young. Or has a lot of money. About five years ago I started getting into mode and International fashions like h.NAOTO and some European fashion It's funny that I am in my late 40's now and dress better than ever and enjoy it more. It takes work but I find it more fun now. I agree that even older people can add cute accents to their outfits still. A lot of the clothing I buy now does feel very comfortable but I also go for good fabric and design. Just because one isn't super young doesn't mean we can't look good.

    Thanks for posting this!

  2. Sarah-hiMe September 14, 2010 at 11:46 am #

    My mum also dresses quite young for her age but she does look cute πŸ™‚ I notice that older women in Japan compared to UK, pamper themselves alot more and dress younger. It's aspirational ^^

    • kirin September 15, 2010 at 12:38 am #

      I think people in their 40s have enough money to buy something good in quality and good eyes to select outfits. πŸ˜‰

  3. Angel September 14, 2010 at 1:42 pm #

    Ah, I feel that asian women always look so young anyway. They are very lucky! I always see Japanese women have such firm skin without many wrinkles or sags well into their 40's…
    It's easier to dress that way when you are so petite and cute already! Here in the States it's harder to look cute when you get to that age and many people will look down on you or call you a "cougar" ( If you don't already know, "cougar" is a term/slang for an older women who tries to act young, dress sexy, hit on younger men, party, etc.) if you dress that way!

    Either way, I'm glad that cuteness has no age! πŸ™‚ I don't believe that fashion should have age limits either. (as long as it looks appropriate, right body type, etc.)
    Thanks for sharing another great video!

    • kirin September 15, 2010 at 12:46 am #

      Haha, when we are young we say "Western women look so matured and sexier with adult look, how lucky they are!"
      Speaking of "cougar" I think I know what you mean, and I remember there's a fashion magazine targeting cougar women in Japan, but I forgot the title of it.

      "Cuteness has no age!" I like that. Thank you! πŸ™‚

  4. Francine September 14, 2010 at 1:55 pm #

    It’s funny how at the end, the husband looks 2o + years older than his wife…making him look a bit like a ‘sugar daddy’! lol!

    It seems that Japanese women tend to be quite thin even as they age-(or is it just the images the media uses?) Japanese food seems to be much healthier in general (lots of fish and smaller portions compared to western countries)…perhaps something I should be more aware of when I eat!

    • kirin September 15, 2010 at 12:49 am #

      I felt the same way. This husband looks so old, and his wife may not want to walk with him now she looks so young. ^ ^

      Japanese women become thinner, especially the younger the thinner. Another reason I cannot shop Gyaru brands is that their size range is too small for me! lol

  5. Cath September 15, 2010 at 10:52 pm #

    Thank you so much for sharing this! It’s a topic I would really love to discuss.
    Anyway, one of my students asked me to consider wearing circle lenses and this is my reply: I tried them and wanted to, but I felt odd. I feel like a mid 30s trying to be a mid-20s. The student laughed and said she wish I can tell that to her mother whom she feels is dressing too young! Haha…
    And I must tell you, my mother in law is a lot more stylish than I am! Haha…

    • kirin September 16, 2010 at 11:48 am #

      Circle lenses…do you mean color contact lenses or eyeglasses in circle shape?

      • Apple September 16, 2010 at 3:20 pm #

        @kirin – circle lenses are contact lenses that will make your eyes look bigger!! DEKAI! woo!

        @Cath – You can wear black or brown ones so that you can look good without being too 'fanciful'. I myself wear black ones…wahahhaa! πŸ˜€

      • kirin September 17, 2010 at 12:38 am #

        Thank you Apple, I see what they are. They are called "karakon" (=color contact lenses) in Japan which are available at Donki. I've never tried them yet.

  6. junko September 16, 2010 at 7:03 am #

    my mom kind of dressed young, but it looks so wierd.

    • kirin September 16, 2010 at 11:50 am #

      haha, it's a matter of balance, I think. It's OK to take young elements but when it's 100% it looks weird. ^ ^;

  7. Apple September 16, 2010 at 3:22 pm #

    my mum dresses well for her age too! She looks young as well. When we go out, people always think we are sisters or friends! Or maybe I look old or something. HAHA!

    • kirin September 17, 2010 at 12:39 am #

      NO, you definitely look young! I can imagine your mom is also cute. πŸ˜‰

  8. Suzy September 16, 2010 at 6:03 pm #

    This is Fantastic, Kirin ! Thank you for sharing. The secret to dressing is, always make yourself be young at heart. I guess it is true ! Nowadays in Canada, the younger generation is looking towards vintage clothing, so I guess the older generation is way stylish than us – They have nothing to care about – or think they looked silly. They just dress as they feel each day, which in my books is pretty cool. Source : http://www.granpaparazzi.com/ The only way I try my best to look younger is to dress up for Halloween. LOL.

    • kirin September 17, 2010 at 12:43 am #

      Thank you for sharing the link. I like those people who enjoy dressing like that. πŸ˜€
      Ah, Halloween~~! Sounds fun!! lol

  9. Lisa October 4, 2010 at 6:50 am #

    A really interesting episode I think! It's good to show that there can be a balance in dressing stylishly/youthfully while still maintaining some of the dignity of you real age. ^^ I often see people who go too far – they either dress too young for their age (too much skin showing!!) or like they're already obaasans; such a shame!
    I feel like I can take some good info from this too. I often feel too old for gyaru shops already at the age of 28, since the gyaru phase doesn't seem to last past 25… o.O But there are so many cute things that I go in and look anyway ^^

    • kirin October 5, 2010 at 1:24 am #

      You are still young but it's interesting to hear that you found this episode interesting enough to you. ^ ^ Actually I think there's no reason to avoid so-called "gyaru brands" even without a glance. There may be some good (but reasonable) items that are not too gyaru. But as for me, I kinda feel daunted inside gyaru shop and gyaru sales assistants, which I want to recover.

      Most of my readers are younger than I, and I think I am the one who thinks I was too old to dress this and that…you know I limited myself, nobody else but I. Having this episode and purikura with Apple in high school uniform, I want to step out of my comfort zone. :p

  10. tee July 7, 2011 at 7:17 am #

    I am in great shape and my skin is good. I have always had "good hair" and automatically women reach a certain age (that age open to personal opinion) and they think "uh oh now i need to start to dress more my age".

    i love this article because it almost "gives the permission" to dress vibrant and youthful and not feel compelled to become more dowdy or pale because you have had more birthdays, or because you have already landed that man and got married or had kids. I enjoyed dressing cute and sexy because I just did not to get a man…so why should that change? The only thing is I am not working with these specialists and sometimes you wonder..do I look ridiculous with my hair this long or my skirt this short. Where do you draw th line to know this kawaii is good this is too too much? πŸ™‚ I guess if you have fun and enjoy it is all good!!!

    • kirin July 7, 2011 at 1:46 pm #

      I think the balance and total atmosphere look good, it's no problem. Enjoy your cute and sexy look! ^ ^

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