How To Get Snapped On Street
12/NOV/2008 on air
Being snapped on Tokyo street and how fashion trends are created…
Street snap = “sutosuna”
Jingumae clossing is the hot area for sutosuna. Shooters are watching people passing on the streets for sutosuna hunting!
Sutosuna is one of the most popular features for fashion magazines to have. But it’s not easy to be hunted by them from such huge crowd of people in Harajuku. So many people want to be hunted for sutosuna!
3 guys who want to be hunted for sutosuna gathered. Murayama-kun wants to make his debut in the show business from sutosuna experience. Tsuto-kun takes 4.5 hours by Shinkansen to come to Harajuku once in every month only to get snapped on the street, hopefully. He usually works at a local factory. His fashion is so outstanding in his town. 140,000yen is his net salary per month but he uses most of it for apparel from Harajuku. Nishii-kun is a Rouninsei (a graduate who, having failed a university entrance exam, is preparing for one next year) living with his girlfriend. He studies 8 hours a day and works for the rest of the day to make living. He wants to have more girl friends.
Tsuto-kun was successfully snapped by a lady’s fashion magazine.
Nearly 100 fashion magazines are issued in Japan, and each of it has its own sutosuna pages. There are even magazines that are only for street snaps. It’s a good idea to check out street snap magazines for new idea. Street snaps reflect real trends from street. Watching Harajuku streets gives us a lot of new ideas. The apparel shop “e.a.p” refletcs their sutosuna experience to their new items as soon as possible. Even at a university there is a study group of sutosuna. Watanabe-san, the leader of the group has been studying sutosuna for over 15 years realized something very interesting. The cropped pants seen from 2007 Paris Milano Collection were found at Tokyo street half a year ago. The marine look from 2007 Spring Summer Collection was also found in Tokyo street a few months ago. Watanabe-san says, “There are many foreign desiners who are interested in Japanese street fashion. There’s no doubt they get the idea from Tokyo street.”
Yamaguchi-san, the star of Harajuku sutosuna, has been snapped 20 times in 2 years. His fashion and hairstyle is so unique. He must know the secret of getting snapped on the streets. He wears 10cm-heel sneakers that he designed by himself. His room is stuffed with his clothes, shoes and accessories. He even wears skirt since he was a high school boy. “Men can be beautiful, too, why not?” He takes photos of himself in the bathroom of Isetan department store.
Two people from Brigit are professionals of sutosuna hunter. They advise that walking too fast is not likely to be hunted for a snap. Usually fashion magazines will be published a month later from when pictures are taken. It’s nice to dress as you would a month later.
Yamaguchi-san helps Nishii-kun, and Bridgit team helps Tsuto-kun so they can highly be snapped on the street.
Tsuto-kun was finally snapped, but what was wrong with Nishii-kun? Mr. Ikki and Beni-chan asked the reason directly to the shooters there. “He was too fashionable for the readers of their fashion magazine to copy.” While the reason why Tsuto-kun was snapped was because his fashion was easy for the readers to copy.
Street snap from Harajuku is available now online at Style from Tokyo. The blog is by Shito-san, the queen of street snap hunter. She is looking for people who know their charm and so how they can dress better to make the most out of it.
Do you remember Yamaguchi-kun? He was a frequent sutosuna model on fashion magazines to begin with. It looks like it’s not easy to walk with 10cm-heel sneakers when someone wears them for the first time. ^ ^
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