Kawaii Deco Nail
22/OCT/2008 on air
Japanese girls are crazy about nail deco. How about you?
Young girls from Shibuya and Harajuku today never go out without nails coordinated with their fashion themes. To them, wearing nail decorations is almost as important as wearing makeup. Japanese nail industry is 100 billion yen of yearly sales. It looks like Japanese young girls do not mind spending money for their nails in spite of economic downturn.
It’s nothing special to put rhinestones, small decorations, sweets deco or Hello Kitty over nails. Any kind of nail art is possible and Japanese women enjoy it as a part of fashion. At the same time though, wearing such heavy decorations on long nails sometimes makes their life difficult. For example, cream goes into nails when they try to put it on the face. So they have to use other part of the body or use a spoon instead. Another example, they cannot close buttons and so they use safety-pin as a supplementary tool to help them do that. There is a must item for these girls. It’s a can opener as well as zipper opener and coin picker. Shampoo brush is such a helpful item for them so they don’t have to have their long nails stuck in their hair. The rice washing machine is interesting. Not a single rice should be stuck between nails and fingers. For household works they need to protect their nails. Plastic gloves that doctors use for operations are very durable and useful. To do sports, golf gloves for example allow their beautiful nails appear on purpose. At a bowling alley, bowls especially designed for the beautiful nails have rubber coated deeper holes.
More than 400 kinds of nail chips are so cute at a Harajuku nail chip store.
Hand made Usa-chan (Usagi=rabbit) nails are the most popular. Who made these? The creator of the nail chips is resided in Wakkanai, Hokkaido. She makes over 100 nail chips per day. Her sweets nails became popular in Harajuku, but local people are not very fond of them. They cannot imagine women preparing meals with these chips on.
Ikegai-san is studying very hard right now to become a professional nail artist. She practices her skills on nails of her friends’.
3 women with no nail art experience get their nails done by the proffessionals.
Kanemitsu-san is the guru of Japanese nail artists. She’s been awarded so many times in her 25 years of carrier as a nail artist. She is now an owner of her nail salons in Hiroo and Daikanyama. 10000 customers, including celebs, visit her salons yearly. When she started studying nail art, she was not sure if she can make a living with it. She could hardly find any nail salons in Japan at that time. But she didn’t care about the way someone made for the followers. She became the one to make it. She is a pioneer of nail art in Japan. Her works are on nail magazines almost every month.
Harada-san is a professional 3D nail artist who made Becky a queen of nail for the 3rd year in a row.
A PE teacher wants nails she can wear only during weekends. Nail seal (=sticker) is good for that.
The inventor of “nail seal” is this man, Arisawa-san. His company has 20 employees and sales records 200 million yen per year. His business is so successful now, but it was not like this when he started. He failed so many times that he decided to quit it. At the last moment he’s got a great idea in his dream while he was sleeping. This finally worked out! In 2005 he succeeded in acquisition of patent. Now his “nail seal” is one of the best selling items at famous department stores and variety goods stores throughout Japan. This attracted women in their 30s who have never had nail art before. It’s so easy and simple they don’t have to go to nail solon any more. Arisawa-san’s next invention is cool scarf and nonflammable thread.
I personally don’t like to have nails done this much. I need to lead my busy life as smooth as possible. But I liked the items invented for the long nails. For example, I use shampoo brush and I quite like it. Its fine brush is so good to wash off sebum from the scalp. I use my fingertips first and then use this brush to wash my scalp fully each night. This is so comfortable. I totally recommend it whether you have long nails or not.
Nail seal, the sticker might be enough to me. What kind of nail art did you like or dislike? Is nail deco as popular as this in your city? Feel free to comment! 😀
Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.
***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.