7/NOV/2009 on air
Plump women should enjoy fashion more!!
Anna Umemiya’s semi nude was shocking because she’s got the flab on her belly, neverthelss she’s been a well-known model. Whitney Thompson and Beth Ditto are also well-known as a chubby cute model/singer.
Chubby cuteness is becoming popular these days in Japan, too. Especially middle aged men are likely to find chubby women beautiful. Yamamoto-san, the chief editor to STORY magazine created the word “Motepuyo” 3 years ago, meaning moteru(=popular among men) puyopuyo(=chubby). “Plump women look beautiful!” That’s why Hiraguri-san, a dokumo to the STORY magazine is not as skinny as normal fashion models.
What was so fascinating about Hiraguri-san as to be chosen as a STORY model?
Q.1-What part of her body did Yamamoto-san, the chief editor like most?
A.1-It was the waist without curve. Believe it or not, there are men who like it.
Q.2-What are the 3 major points that men think beautiful for plump women to have?
A.2-butt, upper arm and decollete
But there is a big difference between “puyo” (plump but cute) and “buyo”(fat and ugly). If one tries to keep cuteness or beauty in some ways, it’s a Motepuyo woman. She may have complex and embarrassment against certain part of her body, but when she tries to make it look better, that’s the kind of woman men like. Collarbone under decollete can be observed whether she is fat or not. So it’s good to open this part if she wants to be looked slimmer than she actually is.
Morisanchu (森三中) is a Japanese comedian group from 3 plump girls. They are very cute and popular. Everytime they are on TV, they get a flood of inquiries from the audience about their chubby cute fashion. Tanaka-san is a stylist who supports them. She broke 4 basic fashion rules for the chubby girls intentionally.
4 basic rules for the chubby girls to follow so they look better. (in general)
1) The chubby should not wear pastel and primary colors, because that make them look swollen.
2) The chubby should not wear striped or polka-dot pattern, because that make them look wide.
3) The chubby should not wear mini length.
4) The chubby should not wear fluffy garments.
Tanaka-san broke all these basic rules, and that’s what Morisanchu are dressed. She even launched her original brand that is especially designed for the chubby girls who want to enjoy fashion proactively. Kasumi-chan is a sales assistant to the shop. She studies what kind of coordination can make the chubby girls look cuter everyday.
2 chubby girls get advice and they are made over with Forever 21 clothing. We tend to hide ugly parts of our body more and more, but the point is to notice the good parts of our body and emphasize that part.
Japanese market have not paid attention to the chubby customers so far. This results there are no kawaii designed items for them. Now many Japanese companies such as this lingerie brand started to target these people, asking what they want to buy at a development meeting. The chubby users know what they want more than anyone!
Compared with the U.S for example, Japanese stores have very limited size ranges. S(36), M(38), and L(40) only at most of the places. I’ve been wondering how the outsized people cope with this. These days there are more size ranges but they are more small sizes, such as XS, XXS or too skinny jeans which I will never even put a leg in!! 😄
In Japan I always have to consider myself fat because of too many skinny girls around. I also feel tired of the notion that skinny is the best always. I expect our society to have more values that do not stick to a single absolute way, idea, thought, goal, and etc.
What do you think?
***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.