Sneakers Special

28 Jan

Sneakers Special
5/SEP/2009 on air

CONVERSE is an American sneaker brand but these days they try to listen to the voices from Japanese streets. They ask girls walking down the streets in Harajuku to try their 6cm high-heeled sneakers on and tell them what they think. High-heeled sneakers are good for those who usually don’t wear sneakers. VANQUISH from Onii-kei brand and no name from girly brand stresses sneaker fashion.

When you choose what to wear, do you choose from clothes or shoes?
Girly dress and girly shoes are too normal and just girly. It’s cool if we combine girly dress with fashionable sneakers!

The star patterned sneakers of X-girl‘s collaboration with Vans were limited-line but they sold very fast.

Urahara is one of the best places in the world to shop fashionable sneakers. Many international celebrities pay an incognito visit to this area. Kenye West and Black Eyed Peas are not exceptional. The day of recording the episode, Tokyo Kawaii TV caught Keri Hilson’s shopping in Urahara. She visits CHAPTER and KICKS LAB.

3 men are collectors of vintage sneakers. Each of them bring 3 pairs of sneakers and Mr.Ikki and Beni-chan guess which one is most expensive or which one sold fastest. Vintage sneakers could be priced as much as 700,000yen (USD7000) at online auction today.

In 1995 it was NIKE that gave a new value to sports shoes. They suggested customised design sneakers using PC. The variation of design was as many as hundreds of millions patterns. ADIDAS also changed their image and started to target woman customers. Pumps shaped sneakers are fashionable as well as functional. They are popular among female office workers because they are so comfortable enough to wear for hours.

Imai-san is a designer of MADFOOT. 210,000 people in Japan wear the shoes he designed, which means he can find 4 people wearing his shoes within 1 hour in Harajuku. MADFOOT shoes are sold at 500 stores in Japan, and also in London and Taiwan. Their colorful sneakers are so popular. He chooses theme first, then color from 1000 colors.

Kirin’s opinion:
MADFOOT’s colorful sneakers are not my taste. When I first saw them I wondered how we were supposed to coordinate with these too many colors. I’d definitely choose simple colored base plus accent color if I choose sneakers for myself. I like pumps shaped sneakers, but when heels are too high, that makes me tired. I am also interested in sneaker boots. But this winter I didn’t have a chance to buy them.

***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog

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6 Responses to “Sneakers Special”

  1. Patrick January 28, 2010 at 3:23 pm #

    Hmm.. I don't follow much on fashion stuff, but I must say that I'm attracted to Nike shoes. I like their comfy shoes + the simple designs. Or maybe cause I love sports, so I like them. XD

    • kirin January 31, 2010 at 2:08 am #

      I know that not many guys are interested in fashion. This website is inclined to girly things because of its title, haha…:p

  2. lisa January 29, 2010 at 10:48 pm #

    ohh so cool!! keri hilson sounds really good with her little Japanese.

    • kirin January 31, 2010 at 2:09 am #

      I didn't know her, but she looks good~!

  3. will January 30, 2010 at 9:38 pm #

    cool shoes. They look great on Japanese girls. I wonder if those shoes would look good on me.

    • kirin January 31, 2010 at 2:11 am #

      Haha, these shoes look too cute? Japanese shoes anyhow do not carry various sizes. They are manufactured for average Japanese foot size, and chances are that they are always too small for the western girls, according to what I have heard.

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