Girls expect more on White Day.

14 Mar

q-pot-2009springDisclaimer: Photo quoted from Spring 2009 Takashimaya Accessory Book

metroq-pot1Disclaimer: Photo quoted from metropolitana

metroq-pot2Disclaimer: Photo quoted from metropolitana

White Day is a day when boys who received chocolates on Valentine’s Day return candies to the girls. This is an event exactly a month after Valentine’s Day and is popular in Japan and some asian countries, but not in other parts of the world, I guess.

As my husband recieved giri-choco, or chocolate for obligation from his co-worker, I have to go buy something to return to her for him. This sounds so ridiculous, and I don’t like this “obligation” part of the event. I think we just stop this stupid obligation rule (I have no idea who started this but nowadays this is sort of unspoken rule for anyone just follows for smoother relationships at working environment.) and enjoy the ture gift exchanges each other.Between couples, it shold not always be candies, and instead, we may exchange some nice gifts. Hence once Valentine’s Day’s over, department stores started to set White Day corner where they are dealing with cute accessories, jewelry, or something that are appropriate or attractive as White Day gift.

Here’s for example, where I found so sweet jewelry from Q-pot. Q-pot is a famous sweets motif accessory brand which has a main store located in Harajuku, and a branch store at Shinjuku Takashimaya as well. These days this confectionery designed items are very popular in Japan, but I think Q-pot is a starter. The jewelry in catalogue look so cute (kawaii), and if my husband is just a boyfriend, I might ask him to buy one for me. 😛 But after getting married, we have to share economy & life. This means his buying something expensive for me results in making our financial situation worse. So I’d just prefer family trip (hubby, me and our dog) instead of kawaii jewelry now. So we’re planning the first trip with our dog, Pi-chan. 🙂 More often than not, girls are clever. It’s just nothing for them to take time & effort to make handmade sweets for boyfriends on Valentine’s Day, compared to what she can get a month later, on White Day. 😛


11 Responses to “Girls expect more on White Day.”

  1. Walter March 14, 2009 at 9:33 pm #

    😕 You’re quite right . White day is unknown here in Europe. According to this article
    it was invented by a marshmallow company in Japan.

    Am I right when I feel that the Japanese are unable to go against the social pressure and stop this ‘tradition’ ?

    I’ve seen the same ‘new traditions’ arrive here.
    When I was a kid , we got presents on the 6th of December from the Holy St. Nicholas.
    Much later Father Christmas was ‘imported ‘ and then ‘ ‘Halloween’ . It’s 100% commercial. But I know parents that don’t ‘do’ Father Christmas or Haloween , no matter what the neighbours do.
    I admire that.

  2. kirin March 15, 2009 at 12:42 pm #


    I think that many of us are rather enjoying the social event without thinking too much. I may belong to minority. 😛
    I know I’m a little weird. 😆

    Christmas is imported in Belgium? Halloween, too?
    OMG! American events are so influential! 😯

  3. Dutchie March 15, 2009 at 2:58 pm #

    Hi Kirin,

    My in-laws made it clear when I joined the family that they r not going to be a part of all the commercialisation of each public holiday. Hence, I never had the joy of knowing how it feels to receive gifts on St. Nicholas (as mentioned by Walter) n Xmas. Mother’s Day/Father’s Day r never celebrated which is a pity. We do make a nice day of it for our parents in Singapore. Birthdays r the highlights of the year – with gifts n a tea party. The next shopping spree here will be for Easter in April. Chocolates in big n small egg shapes r now filling the displays in supermarkets n special sweet shops. They r either solid milk chocolates or filled with pralines, cappuccino or coffee cream. Hubby loves those with crunchy bits of nogat in the fllings. I’m surprising him with a 15mm buck-toothed rabbit (hollow on the inside). Last year he had a big hollow egg wrapped in gold n the year b4, it was a rooster, so I pretty much hv tried all the types available for the occasion. I dont like chocolates at all, so we will be getting a whipped cream cake to make up for it 🙂

    Like u, spending out of a combined purse did take the fun out of shopping for presents for one another. We hv simplified the special occasions with a meal at home.

    However, events like chinese new year, babies being borned, plus the 30th day celebration, weddings n birthdays of family members in my family, red envelops with a substantial amount is the norm. I also wished to be freed of such obligations but I doubt it will ever happen.

    I hv attended a few dutch weddings n the gift is pre-selected by the couple in the gift shop, with a hefty price tag. In return, I only get 1 drink n a little snack at the reception, unlike the 8-10 course dinners served at chinese weddings. I never enjoyed the meet-n-greet reception which is limited to 2 hours, as the couple will be leaving for a private dinner with their immediate family n close friends. I always think that the exlcusion of other guests is very crude. I would treat my guests with a night to remember, with good food n dancing till dawn !

    Other strange dutch events r the display of signs outside their front doors for new borns (with a pink stork) , 25th anniversaries, 50th birthdays n lots of balloons for weddings. I wonder if I’m obliged to bring them a gift (we did not receive invitations, so it’s confusing to me) since the display is an announcement. Hubby said to ignore them but I feel kinda bad if they r not receiving well-wishes as they hv hoped ? It ‘s a culture shock to me 😦

    R there things like that in Japan that foreigners r not aware of ?

  4. Dutchie March 15, 2009 at 3:16 pm #

    Oh I almost forgot, I came across a devoted bento box fan in n thought it might interest u to know how this art form is being practised by others. Do people still go to work with a bento box lunch in Japan ?

  5. kirin March 16, 2009 at 12:26 pm #


    Thanks for your comment. I think bridal shower is a good way to send gifts that the couple really wants. We have no such custom and I have no idea what to do with things we were given but are against out interior taste. 😦
    However, only 1 drink & small snack is too bad! We normally have wedding party, which is exactly like you mentioned as Chinese way. We usually give enveloped money to join the party, which also sounds similar to Chinese way, huh?
    (Our way is not red-colored envelope though.)

    The Dutch custom you mention really sounds confusing. I’d feel the same way as you do.
    I don’t come up with good examples, but for instance, people come back home from funeral have to salt themselves before entering the house. You may understand the background of this because you’re asian. 🙂 Yes, that is to ward off evils.

    Talking such cultural difference is sometimes fun. 😛

    As for Bento, yes. There are not less people who bring Bento for lunch, even at the office. My hubby was asked by colleagues why he buys Bento outside instead of bringing the one his wife made for him. Because his wife (me!) is not kind enough to make one. Actually, I don’t like to cook many kinds of bento ingredients with small portion for each, besides breakfast. But it’s pretty fun for someone who likes cooking and crafting, because Bento can be an art. Let me add this too, that I also dislike to wash the empty bento-box 12-14 hours later, especially at summer season! It’s not comfortable to open up the box, throw away leftover (if any) & wash while smelling it. I’d rather work for the bento that can be purchased under 500 yen (US$5 or so), all things above considered. 😉

  6. emee March 17, 2009 at 4:59 pm #

    We also had「Valentines day」imported to Sweden…and 「Halloween」 just some years ago…people don’t seem to celebrate it much though^^ but we also have a similar event during Easter when kids are dressed as ~Easter witches~ and go around the neighborhood and get candy^^ (which Is a quite old event here I guess).

    …well “Christmas” or what we call ‘Jul’ Is very old here, probably more than 1000 years old. Jul[Yule] was Christianized during the Christianizing of northern Europe…and I don’t think that native Americans celebrated “Christmas” before the Europeans came to America during the 16:th century^^;; so “Christmas” isn’t of American origin…We actually celebrate Dec. 24:th here not the 25:th…I didn’t know it was imported from America to Belgium though^^; (a “history lesson” there 😆 )

    「White day」seems a bit weird^^; also here「Valentines day」usually is about romantic relationships, so that make it weird that he got it from someone else ❓ anyway, can’t he buy the thing by himself 💡 ❗

  7. kirin March 18, 2009 at 4:49 am #

    You won’t get why my husband got chocolate from someone else, until you read my post on Valentine’s Day in Japanese way. ( It will be hard to be understood what it’s like “sending the colleagus Valentine’s chocolates only for the sake of obligation” that is regarded as-a-matter-of-course custom in Japan. I don’t like this. Of course true meaning of Valentine’s Day also takes place between lovers, so don’t worry. 😛

    So this practice is far from something romantic (I’m talking about the “obligation” one) and so, I just shop something for return very businesslikely for him, only while I shop something for myself. It’s not even a matter for him to go out all the way to buy it for his female co-workers.

  8. Walter March 18, 2009 at 9:08 pm #

    😯 ROFL!
    Hahaha ,Major Misunderstanding here 😀

    Kirin, I said ‘ Father Christmas ‘ aka Santa Claus , has been imported from America.
    Look it up on

    It’s massively interesting 😎

    Christmas is a christian holiday, that’s been around since around 354 A.D.
    Sinterklaas is a feast that celebrates the holy Saint Nicholas (280-342), patron saint of children and is a big thing on 6th december in Belgium and Holland.
    Father Christmas has been around since 1400 AD.
    Santa Claus has been invented by a German in 1800 something in USA, etc..
    The real commercialization of Xmas started around 1800.

    I thought you didn’t like white day because it’s purely commercial ? like giri chocolate ?

  9. kirin March 18, 2009 at 10:10 pm #


    Thanks for your further comment and I found there was a big misunderstanding! 😆 Christmas in Japan has no religious or historical meaning and really just “imported” for commercial purposes, and I never knew or thought of the roots of the event, except it’s a birth day of Jesus. In fact, Saint Nicholas was the first thing to hear in my life. 🙄

    I learned that not all the European celebrate Christmas in the same way. Very interesting!

    I don’t like White Day for obligation (giri) purposes, but I think it’s OK for romantic relationships. 😉 But I just don’t like tooo much ad, campaign, sales promotion, and any movement in the society that are focused on commercial things. In Japan, this continues since very next day of Valentine’s Day for 1 month, and I’m sick of it, when I experience that every year.

  10. jessica October 30, 2009 at 2:57 pm #

    Does anyone know if I could buy these adorable q-pot accessories from USA?

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